Microsoft will buy Activision Blizzard, a bet on games being central to the internet’s future.

Microsoft said on Tuesday it planned to buy the powerhouse but troubled video game company Activision Blizzard for nearly $70 billion, betting that video games will become an increasingly central part of people’s digital lives.

Microsoft will buy Activision Blizzard, a bet on games being central to the internet’s future.

Microsoft will buy Activision Blizzard, a bet on games being central to the internet’s future.


SEATTLE — Microsoft said on Tuesday it planned to buy the powerhouse but troubled video game company Activision Blizzard for nearly $70 billion, betting that video games will become an increasingly central part of people’s digital lives.

The blockbuster acquisition, the largest ever by Microsoft and for the gaming world, would catapult the company into a leading spot in a $175 billion industry that is successful on virtually every kind of device, from bulky gaming consoles to mobile phones, and has reached even greater heights during the pandemic. Technology companies are swarming around the industry, looking for a bigger share of attention and money from the world’s three billion gamers.

In an industry driven by blockbuster franchises, Activision makes some of the most popular titles, including Call of Duty and Candy Crush. Yet the company has been roiled by employee revolt over accusations of sexual harassment and discrimination in recent months.

The deal may also strengthen the company’s hand in the so-called metaverse, the nascent world of virtual and augmented reality. The metaverse is more of a buzzword than a thriving business now, but it has attracted huge amounts of investment and talent. Facebook renamed its parent company to Meta late last year to underscore its commitment.

Source:The NY times